Our methodology
Trust Report AI brings publicly available information about a company into one place so you can research before you pay. Here is exactly how that works — and where it stops.
Where the information comes from
We prioritise sources in this order, and we never treat a lower-priority source as proof of a higher-priority claim.
- 1Official company and public records
- 2Government and regulatory databases
- 3Official company websites and documentation
- 4Established and reputable review platforms
- 5Reputable news organisations
- 6Public customer reviews and discussions
- 7Other credible publicly accessible sources
How every statement is labelled
Facts and opinions are never blended. Each point in a report carries one of these labels.
Verified fact
Documented in an official or public record.
Publicly reported
Reported publicly, but not independently confirmed.
Customer opinion
A customer, user or employee view — not a fact.
AI analysis
Our interpretation of the public evidence.
Could not be verified
We could not confirm this from reliable public sources.
How the Trust Score is determined
The score is not a verdict. It summarises how each of these factors looked in the public evidence available at the time of analysis. Every report shows the per-factor breakdown.
- Business identity and registration
- Online reputation
- Customer sentiment
- Public complaints
- Regulatory information
- Legal and public records
- Transparency
- Website and business information
- Longevity and public history
When there is not enough public evidence for a factor, it is marked Not enough evidence to rate rather than scored. If the company as a whole has too little public information, the report says Limited public information available instead of manufacturing confidence.
Limits and neutrality
- We only analyse publicly available information. We have no access to private company records.
- Complaints, allegations, lawsuits and investigations are not proven facts, and are always presented as unverified claims.
- We never label a company a scam, fraud, or untrustworthy. Reports describe evidence, not verdicts.
- Anything that cannot be confirmed is listed as unverified rather than guessed or filled in.
- Public information can be incomplete or out of date. Always verify important details directly with the company.
- This is an AI-assisted research tool — not legal, financial, or professional advice, and not a definitive determination.
Research before you pay
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